[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"seo-search-advertising":3},{"search":4,"items":8,"sources":179,"total":202,"currentPage":185,"lastPage":203,"nextPage":182,"liveDataAvailable":204},{"name":5,"query":6,"category":7},"Advertising","paid media strategy and creative testing, performance marketing measurement, campaign planning across channels, advertising examples with practical takeaways","Marketing & Growth",[9,26,40,55,64,79,94,108,122,137,154,162],{"id":10,"feed_id":11,"title":12,"link":13,"description":14,"media":15,"published_at":16,"authors":17,"tags":18,"score":19,"source":20,"faviconUrl":21,"sourceSlug":22,"storySlug":23,"summary":24,"publishedLabel":25},24790492,13504,"Lessons from High-Performing Campaigns You Need to Know","https:\u002F\u002Fbmmagazine.co.uk\u002Fbusiness\u002Flessons-from-high-performing-campaigns-you-need-to-know\u002F","High-performing campaigns today aren’t just about visibility; they’re about measurable impact, relevance, and adaptability. With global digital ad spend surpassing $700 billion and dominating over 65% of total advertising, competition is intense, and only the smartest strategies cut through. Read more: Lessons from High-Performing Campaigns You Need to Know","https:\u002F\u002Fbmmagazine.co.uk\u002Fwp-content\u002Fuploads\u002F2025\u002F12\u002Fshutterstock_2417536199.jpg","2026-05-05 23:34:24","Business Matters","Business",70,"Bmmagazine","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=bmmagazine.co.uk&sz=64","13504-bmmagazine","24790492-lessons-high-performing-campaigns-need-know","High-performing campaigns today aren’t just about visibility; they’re about measurable impact, relevance, and adaptability. With global digital ad spend surpassing $700 billion and dominating over 65% of total advertising, competition is intense, and only the smartest strategies cut through. Read more: Lessons from Hig","May 5, 2026",{"id":27,"feed_id":28,"title":29,"link":30,"description":31,"media":32,"published_at":33,"authors":34,"tags":34,"score":19,"source":35,"faviconUrl":36,"sourceSlug":37,"storySlug":38,"summary":31,"publishedLabel":39},24806831,5482,"How WPP Media is transforming planning and performance on YouTube with AI","https:\u002F\u002Fwww.thinkwithgoogle.com\u002Fmarketing-strategies\u002Fvideo\u002Fwpp-youtube-planning-performance-with-ai\u002F?amp%3Butm_campaign=rss-feed&amp%3Butm_medium=rss","Google’s Official Digital Marketing Publication. Discover how WPP Media is transforming campaign planning and performance on YouTube with AI.","https:\u002F\u002Fwww.gstatic.com\u002Fmarketing-cms\u002Fassets\u002Fimages\u002Fads\u002F5f\u002F97\u002Fa105ce214e9081250212cd29141f\u002Ftwg-logo-scaled.svg","2026-05-06 00:00:00",null,"Thinkwithgoogle","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=www.thinkwithgoogle.com&sz=64","5482-thinkwithgoogle","24806831-wpp-media-transforming-planning-performance-youtube-ai","May 6, 2026",{"id":41,"feed_id":42,"title":43,"link":44,"description":45,"media":46,"published_at":47,"authors":48,"tags":49,"score":19,"source":50,"faviconUrl":51,"sourceSlug":52,"storySlug":53,"summary":45,"publishedLabel":54},24746306,285,"How Marketers Can Get Clean Incrementality Measurements in a Messy World","https:\u002F\u002Fwww.adweek.com\u002Fperformance-marketing\u002Fhow-marketers-can-get-clean-incrementality-measurements-in-a-messy-world\u002F","This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior […]","https:\u002F\u002Fstatic-www.adweek.com\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002FAWHPossible-Fetch-GC-group.jpg?w=600&h=315&crop=1","2026-05-04 11:35:54","Melissa Ward","adops - branded content,ADWEEK House,Measurement,POSSIBLE","Adweek","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=www.adweek.com&sz=64","285-adweek","24746306-marketers-get-clean-incrementality-measurements-messy-world","May 4, 2026",{"id":56,"feed_id":28,"title":57,"link":58,"description":59,"media":60,"published_at":61,"authors":34,"tags":34,"score":19,"source":35,"faviconUrl":36,"sourceSlug":37,"storySlug":62,"summary":59,"publishedLabel":63},24940558,"How leading brands break the performance ceiling with Demand Gen","https:\u002F\u002Fwww.thinkwithgoogle.com\u002Fmarketing-strategies\u002Fautomation\u002Fdemand-generation-performance-marketing-drive-consumer-intent\u002F?amp%3Butm_campaign=rss-feed&amp%3Butm_medium=rss","Google’s Official Digital Marketing Publication. Discover how brands use demand generation and performance marketing to drive consumer intent.","https:\u002F\u002Fstorage.googleapis.com\u002Ftwg-content\u002Fimages\u002FTwG-US-2816_-_-GML-Seed_-_Demand-Gen-Case-Stud.width-600.png","2026-05-13 00:00:00","24940558-leading-brands-break-performance-ceiling-demand-gen","May 13, 2026",{"id":65,"feed_id":66,"title":67,"link":68,"description":69,"media":70,"published_at":71,"authors":34,"tags":72,"score":73,"source":74,"faviconUrl":75,"sourceSlug":76,"storySlug":77,"summary":69,"publishedLabel":78},25034861,9639,"Hybridcasual growth starts with smarter creative strategy","https:\u002F\u002Fwww.pocketgamer.biz\u002Fhybridcasual-growth-starts-with-smarter-creative-strategy\u002F","Karen Levy is director of creative business operations at Supersonic. In mobile gaming, creative strategy is far more than producing ads that look good on a storyboard. It’s about attracting the right players, sustaining growth, and ensuring that campaigns deliver long-term value. ... [ MORE ]","https:\u002F\u002Fmedia.pocketgamer.biz\u002Fimages\u002F139350\u002F88964\u002Fkaren-levy-director-of-creative-business-operations-at-supersonic_l1200.jpg","2026-05-19 14:39:00","Industry Voices",80,"Pocketgamer","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=www.pocketgamer.biz&sz=64","9639-pocketgamer","25034861-hybridcasual-growth-starts-smarter-creative-strategy","May 19, 2026",{"id":80,"feed_id":81,"title":82,"link":83,"description":84,"media":34,"published_at":85,"authors":86,"tags":87,"score":88,"source":89,"faviconUrl":90,"sourceSlug":91,"storySlug":92,"summary":93,"publishedLabel":54},24757957,11544,"How media intelligence improves digital marketing strategy planning","https:\u002F\u002Fwww.agilitypr.com\u002Fpr-news\u002Fmeasurement-data-analysis\u002Fhow-media-intelligence-improves-digital-marketing-strategy-planning\u002F?amp%3Butm_campaign=how-media-intelligence-improves-digital-marketing-strategy-planning&amp%3Butm_medium=rss","Marketing is not a guessing game in the current competitive digital world. To develop successful strategies, businesses need to use correct data, real-time information, and a profound knowledge of the audience behavior. This is where media intelligence comes in a transformative role. It allows organizations to collect, examine, and process information across different media outlets, […] The post How media intelligence improves digital marketing strategy planning first appeared on Agility PR Solutions .","2026-05-04 04:03:28","Desmond Thomas","Measurement & Data Analysis",65,"Agilitypr","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=www.agilitypr.com&sz=64","11544-agilitypr","24757957-media-intelligence-improves-digital-marketing-strategy-planning","Marketing is not a guessing game in the current competitive digital world. To develop successful strategies, businesses need to use correct data, real-time information, and a profound knowledge of the audience behavior. This is where media intelligence comes in a transformative role. It allows organizations to collect,",{"id":95,"feed_id":96,"title":97,"link":98,"description":99,"media":100,"published_at":101,"authors":102,"tags":103,"score":19,"source":104,"faviconUrl":105,"sourceSlug":106,"storySlug":107,"summary":99,"publishedLabel":78},25021411,13243,"Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric via @sejournal, @tonyadam","https:\u002F\u002Fwww.searchenginejournal.com\u002Fwhy-incrementality-testing-alone-wont-fix-your-paid-media-budget-the-missing-metric\u002F573832\u002F","Your lift study came in low. Should you cut the channel? Not before reading how MER, incrementality, and attribution work together as a stack. The post Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric appeared first on Search Engine Journal .","https:\u002F\u002Fcdn.searchenginejournal.com\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fconversation-metric-62.png","2026-05-19 11:30:04","Tony Adam","Paid Media","Searchenginejournal","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=www.searchenginejournal.com&sz=64","13243-searchenginejournal","25021411-incrementality-testing-alone-won-t-fix-paid-media-budget-missing-metric-via-sejournal",{"id":109,"feed_id":110,"title":111,"link":112,"description":113,"media":34,"published_at":114,"authors":34,"tags":115,"score":116,"source":117,"faviconUrl":118,"sourceSlug":119,"storySlug":120,"summary":113,"publishedLabel":121},25108235,12046,"Perfogro Ltd's Precision Media Index: Why Some Paid Media Programs Make Money and Others Just Spend It","https:\u002F\u002Fwww.prweb.com\u002Freleases\u002Fperfogro-ltds-precision-media-index-why-some-paid-media-programs-make-money-and-others-just-spend-it-302779807.html","Perfogro Ltd introduces its Precision Media Index, outlining the operational practices that help paid media programs become profitable through incrementality testing, creative velocity, funnel economics, and accountable performance measurement. LONDON , May 23, 2026 \u002FPRNewswire-PRWeb\u002F --...","2026-05-23 16:54:00","SVY",75,"Prweb","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=www.prweb.com&sz=64","12046-prweb","25108235-perfogro-ltds-precision-media-index-some-paid-media-programs-make-money-others-just-spend","May 23, 2026",{"id":123,"feed_id":124,"title":125,"link":126,"description":127,"media":128,"published_at":129,"authors":130,"tags":131,"score":19,"source":132,"faviconUrl":133,"sourceSlug":134,"storySlug":135,"summary":127,"publishedLabel":136},25055375,14466,"B2B paid media measurement: Building a framework that proves ROI","https:\u002F\u002Fhallam.agency\u002Fblog\u002Fb2b-paid-media-measurement-building-a-framework-that-proves-roi\u002F","Learn how to build a B2B paid media measurement framework that proves ROI, aligns with business goals and improves PPC performance. The post B2B paid media measurement: Building a framework that proves ROI appeared first on Hallam .","https:\u002F\u002Fhallam.agency\u002Fwp-content\u002Fuploads\u002F2017\u002F06\u002Flaptop_screen-420x280.jpg","2026-05-20 08:07:00","Maddie Lightening","Advertising,B2B,Paid Search (PPC),b2b paid media measurement,paid media roi,ppc measurement framework","Hallam","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=hallam.agency&sz=64","14466-hallam","25055375-b2b-paid-media-measurement-building-framework-proves-roi","May 20, 2026",{"id":138,"feed_id":139,"title":140,"link":141,"description":142,"media":143,"published_at":144,"authors":145,"tags":146,"score":147,"source":148,"faviconUrl":149,"sourceSlug":150,"storySlug":151,"summary":152,"publishedLabel":153},24834245,13347,"Experience-First Martech: Designing Campaigns Around Moments, Not Channels","https:\u002F\u002Fmartechseries.com\u002Fmts-insights\u002Fstaff-writers\u002Fexperience-first-martech-designing-campaigns-around-moments-not-channels\u002F","For decades, marketing strategies built around channels. Organizations created separate campaigns for email, social media, search, display advertising, TV, print, and other offline media. Each channel had its own objectives, timelines, budgets and performance metrics. Marketing teams planned campaigns in silos, optimizing engagement on individual platforms, rather than creating connected experiences across the customer journey. […]","https:\u002F\u002Fmartechseries.com\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002FMarTech-Series-experience-first-martech.jpg","2026-05-08 07:24:40","MTS Staff Writer","AI\u002FML,Analytics,Content,CRM,Customer Data Platforms,Customer Experience Management,Insights,Messaging,Staff Writers,Technology,AI driven recommendations,Automation,consumer behavio...",55,"Martechseries","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=martechseries.com&sz=64","13347-martechseries","24834245-experience-first-martech-designing-campaigns-around-moments-not-channels","For decades, marketing strategies built around channels. Organizations created separate campaigns for email, social media, search, display advertising, TV, print, and other offline media. Each channel had its own objectives, timelines, budgets and performance metrics. Marketing teams planned campaigns in silos, optimiz","May 8, 2026",{"id":155,"feed_id":28,"title":57,"link":156,"description":59,"media":157,"published_at":61,"authors":34,"tags":34,"score":19,"source":158,"faviconUrl":159,"sourceSlug":160,"storySlug":161,"summary":59,"publishedLabel":63},25069204,"https:\u002F\u002Fbusiness.google.com\u002Fus\u002Fthink\u002Fsearch-and-video\u002Fdemand-generation-performance-marketing-drive-consumer-intent\u002F?amp%3Butm_campaign=rss-feed&amp%3Butm_medium=rss","https:\u002F\u002Fwww.gstatic.com\u002Fmarketing-cms\u002Fassets\u002Fimages\u002Fads\u002F8b\u002F86\u002F65b0f4a841a4a89c1343526915c5\u002Ftwg-us-2816-gml-seed-demand-gen-case-study-gm-away-nex-playground-diseno-thumbnail-1600x900.webp=n-w1244-h700-fcrop64=1,00000000ffffffff-rw","Google","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=business.google.com&sz=64","5482-google","25069204-leading-brands-break-performance-ceiling-demand-gen",{"id":163,"feed_id":164,"title":165,"link":166,"description":167,"media":168,"published_at":169,"authors":170,"tags":171,"score":172,"source":173,"faviconUrl":174,"sourceSlug":175,"storySlug":176,"summary":177,"publishedLabel":178},25145637,9287,"From Walled Gardens To Working Media: The Rise Of Commerce Media","https:\u002F\u002Fwww.forrester.com\u002Fblogs\u002Ffrom-walled-gardens-to-working-media-the-rise-of-commerce-media\u002F","In less than a decade, retail media evolved from a monetization tactic piloted by margin-seeking mass retailers into one of advertising’s fastest-growing channels. By nearly every surface-level metric, retail media works. Marketers shifted billions of co-op funds into it, lured by the promise of closed-loop measurement and higher return on relationships with merchants. But beneath […]","https:\u002F\u002Fgo.forrester.com\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002FFeatured-Image.png","2026-05-26 14:04:39","Nikhil Lai","Advertising,Advertising Agencies,B2C Marketing,Chief Marketing Officer,marketing measurement & optimization,marketing strategy,Media Insights,Retail Trends",105,"Forrester","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=www.forrester.com&sz=64","9287-forrester","25145637-walled-gardens-working-media-rise-commerce-media","In less than a decade, retail media evolved from a monetization tactic piloted by margin-seeking mass retailers into one of advertising’s fastest-growing channels. By nearly every surface-level metric, retail media works. Marketers shifted billions of co-op funds into it, lured by the promise of closed-loop measurement","May 26, 2026",[180,183,186,188,190,192,194,196,198,200],{"id":37,"name":35,"faviconUrl":36,"path":181,"count":182},"\u002Fsources\u002F5482-thinkwithgoogle",2,{"id":22,"name":20,"faviconUrl":21,"path":184,"count":185},"\u002Fsources\u002F13504-bmmagazine",1,{"id":52,"name":50,"faviconUrl":51,"path":187,"count":185},"\u002Fsources\u002F285-adweek",{"id":76,"name":74,"faviconUrl":75,"path":189,"count":185},"\u002Fsources\u002F9639-pocketgamer",{"id":91,"name":89,"faviconUrl":90,"path":191,"count":185},"\u002Fsources\u002F11544-agilitypr",{"id":106,"name":104,"faviconUrl":105,"path":193,"count":185},"\u002Fsources\u002F13243-searchenginejournal",{"id":119,"name":117,"faviconUrl":118,"path":195,"count":185},"\u002Fsources\u002F12046-prweb",{"id":134,"name":132,"faviconUrl":133,"path":197,"count":185},"\u002Fsources\u002F14466-hallam",{"id":150,"name":148,"faviconUrl":149,"path":199,"count":185},"\u002Fsources\u002F13347-martechseries",{"id":160,"name":158,"faviconUrl":159,"path":201,"count":185},"\u002Fsources\u002F5482-google",551,46,true]