[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"seo-search-market-research":3},{"search":4,"items":8,"sources":190,"total":213,"currentPage":198,"lastPage":214,"nextPage":193,"liveDataAvailable":215},{"name":5,"query":6,"category":7},"Market Research","market research and customer insights, competitive analysis and demand validation, survey methods and buyer behavior, market sizing and positioning lessons","Marketing & Growth",[9,26,43,58,70,85,101,117,134,145,158,173],{"id":10,"feed_id":11,"title":12,"link":13,"description":14,"media":15,"published_at":16,"authors":17,"tags":18,"score":19,"source":20,"faviconUrl":21,"sourceSlug":22,"storySlug":23,"summary":24,"publishedLabel":25},25032763,8950,"From Insight to Advantage: Using Primary Research & AI for Better Competitive Intelligence","https:\u002F\u002Fwww.jdsupra.com\u002Flegalnews\u002Ffrom-insight-to-advantage-using-primary-3749587\u002F","Competitive intelligence has long depended on secondary research like annual reports, investor presentations, media coverage, analyst notes, regulatory filings, and market reports. While these sources remain foundational, they are increasingly insufficient on their own to deliver a truly actionable competitive edge.... By: Integreon","https:\u002F\u002Fjdsupra-static.s3.amazonaws.com\u002Fprofile-images\u002Fog.16304_2144.jpg","2026-05-20 04:04:16","Integreon,Ankit Porwal",null,75,"Jdsupra","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=www.jdsupra.com&sz=64","8950-jdsupra","25032763-insight-advantage-using-primary-research-ai-better-competitive-intelligence","Competitive intelligence has long depended on secondary research like annual reports, investor presentations, media coverage, analyst notes, regulatory filings, and market reports. While these sources remain foundational, they are increasingly insufficient on their own to deliver a truly actionable competitive edge....","May 20, 2026",{"id":27,"feed_id":28,"title":29,"link":30,"description":31,"media":32,"published_at":33,"authors":34,"tags":35,"score":36,"source":37,"faviconUrl":38,"sourceSlug":39,"storySlug":40,"summary":41,"publishedLabel":42},24916679,23,"Know Your Market, Grow Your Business","https:\u002F\u002Fwww.indinero.com\u002Fblog\u002Fknow-your-market\u002F","Why Market Analysis Matters Every successful business decision starts with a clear understanding of the market. Whether you’re launching a new product, entering a new region, or refining your pricing, market analysis gives you the evidence to move forward with confidence. Without it, even strong ideas can miss the mark. The Questions a Good Analysis […]","https:\u002F\u002Fwww.indinero.com\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fbusiness-and-market-1024x573.jpg","2026-05-13 12:07:40","marketing-indinero","Uncategorized",55,"Indinero","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=www.indinero.com&sz=64","23-indinero","24916679-know-market-grow-business","Why Market Analysis Matters Every successful business decision starts with a clear understanding of the market. Whether you’re launching a new product, entering a new region, or refining your pricing, market analysis gives you the evidence to move forward with confidence. Without it, even strong ideas can miss the mark","May 13, 2026",{"id":44,"feed_id":45,"title":46,"link":47,"description":48,"media":49,"published_at":50,"authors":51,"tags":52,"score":19,"source":53,"faviconUrl":54,"sourceSlug":55,"storySlug":56,"summary":57,"publishedLabel":25},25147106,1820,"Voice of Customer Survey: 60+ Questions & Templates","https:\u002F\u002Fwww.zonkafeedback.com\u002Fblog\u002Fvoice-of-customer-surveys","TL;DR A voice of customer survey captures what your customers actually think: their expectations, frustrations, and preferences in a structured way you can act on. The 60+ VoC survey questions below are organized by goal: purchase intent, post-purchase, product feedback, service and support, brand perception, customer loyalty, satisfaction, new feature testing, and competitive positioning. Short surveys win. Keep it to 5-7 questions. Anything beyond that and you're collecting partial responses, not more data. Two ready-to-use templates are included: a Relationship VoC Survey (6 questions) and a Transactional VoC Survey (5 questions). The best practices section covers question ordering, skip logic, personalization, and the one step most teams skip entirely: closing the feedback loop. Tools with multichannel distribution and real-time analytics make it easier to act on VoC data and translate the full customer voice into decisions that matter, not just collect it. You run the survey. Responses come in. Someone puts the data in a spreadsheet. It sits there.","https:\u002F\u002Fwww.zonkafeedback.com\u002Fhubfs\u002FVoice%20of%20Customer%20Surveys%20Explained_%20Best%20Practices%2c%20Examples%20%26%20Pro%20Tips.svg","2026-05-20 07:45:00","Tanya Negi - Content Specialist","Surveys","Zonkafeedback","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=www.zonkafeedback.com&sz=64","1820-zonkafeedback","25147106-voice-customer-survey-60-questions-templates","TL;DR A voice of customer survey captures what your customers actually think: their expectations, frustrations, and preferences in a structured way you can act on. The 60+ VoC survey questions below are organized by goal: purchase intent, post-purchase, product feedback, service and support, brand perception, customer ",{"id":59,"feed_id":45,"title":60,"link":61,"description":62,"media":63,"published_at":64,"authors":51,"tags":65,"score":66,"source":53,"faviconUrl":54,"sourceSlug":55,"storySlug":67,"summary":68,"publishedLabel":69},25147186,"10 Voice of Customer Methodologies to Capture Better Insights","https:\u002F\u002Fwww.zonkafeedback.com\u002Fblog\u002Fvoice-of-customer-methodologies","TL;DR Voice of the customer methodologies split into two types: active (you ask) and passive (you listen without prompting). Active methods: surveys (NPS, CSAT, CES), customer interviews, focus groups, feedback forms, customer advisory boards. Passive methods: recorded calls, online reviews, social listening, live chat logs, web analytics. Most programs that generate measurable business outcomes combine at least one active and two passive methods. Start with surveys and call recording or reviews. Add interviews and advisory boards as you scale. The method matters less than closing the loop. Collecting voc data without turning it into actionable insights and decisions means a program that stalls. Most VoC programs start the same way: one survey, maybe some reviews monitoring, and a dashboard nobody opens twice a week. That's not a program. It's a data collection habit with no infrastructure behind it. The programs that actually reduce customer churn, surface product priorities, and build customer loyalty tend to run four to six methods simultaneously, gathering feedback from both structured and unstructured sources, mixing structured data collection with passive listening so blind spots in one channel get covered by another. This guide covers 10 voice of customer methodologies: what customer data each captures, when it earns its place in a program, and what most teams get wrong when they deploy it....","https:\u002F\u002Fwww.zonkafeedback.com\u002Fhubfs\u002FTop%2015%20Voice%20of%20Customer%20Methodologies%20to%20Generate%20Customer%20Feedback.svg","2026-05-19 07:30:00","Customer Feedback",80,"25147186-10-voice-customer-methodologies-capture-better-insights","TL;DR Voice of the customer methodologies split into two types: active (you ask) and passive (you listen without prompting). Active methods: surveys (NPS, CSAT, CES), customer interviews, focus groups, feedback forms, customer advisory boards. Passive methods: recorded calls, online reviews, social listening, live chat","May 19, 2026",{"id":71,"feed_id":72,"title":73,"link":74,"description":75,"media":76,"published_at":77,"authors":18,"tags":18,"score":78,"source":79,"faviconUrl":80,"sourceSlug":81,"storySlug":82,"summary":83,"publishedLabel":84},24913534,13209,"2026 Theory GTM Survey","https:\u002F\u002Fwww.tomtunguz.com\u002F2026-gtm-survey\u002F","It’s time for the 2026 Annual Theory Go-to-Market Survey. This is a brief 25-question survey. Our goal is to understand how startups have evolved their sales, marketing, customer success, and cash management over the last several years by comparing these results to our surveys from 2022 through 2025. We will publish these results and answer questions about them at upcoming Office Hours. This year, we’re focused on five key hypotheses. Each is designed to be rigorously testable with the survey data: Augmented reps outperform both autonomous AI and unaugmented humans. As AI tools mature, companies face a choice: deploy AI alongside SDR teams, replace them with autonomous tools, or forego AI entirely. We expect augmented teams, humans plus AI, will show the best conversion rates and productivity gains. AI is widening the performance gap between top and bottom quartile GTM teams. The companies investing most heavily in AI may be pulling ahead, widening the efficiency, growth, and conversion gap between quartile-one and quartile-four sellers. Buyer-side AI adoption is the bigger GTM disruptor than seller-side AI. While most companies focus AI investment on their own GTM teams, an emerging dynamic is buyers using AI themselves: automated RFPs, AI-assisted evaluations, and even AI negotiation. We expect this shift will lengthen sales cycles and create new objections. AI efficiency gains are being captured as headcount reduction, not revenue growth. When companies report “AI productivity” gains, the primary result may be flatter SDR hiring, not faster pipeline or higher revenue. The headcount flattening signal, not cost savings, is the real story. Founder expectations on AI have reset downward as reality caught up. In 2024, the most optimistic respondents expected 500% effic...","https:\u002F\u002Fres.cloudinary.com\u002Fdzawgnnlr\u002Fimage\u002Fupload\u002Fxrnzrunim70ayeuyjhqc.png","2026-05-12 00:00:00",50,"Tomtunguz","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=www.tomtunguz.com&sz=64","13209-tomtunguz","24913534-2026-theory-gtm-survey","It’s time for the 2026 Annual Theory Go-to-Market Survey. This is a brief 25-question survey. Our goal is to understand how startups have evolved their sales, marketing, customer success, and cash management over the last several years by comparing these results to our surveys from 2022 through 2025. We will publish th","May 12, 2026",{"id":86,"feed_id":87,"title":88,"link":89,"description":90,"media":91,"published_at":92,"authors":93,"tags":94,"score":95,"source":96,"faviconUrl":97,"sourceSlug":98,"storySlug":99,"summary":90,"publishedLabel":100},25004899,16881,"Marketing Starts with Listening","https:\u002F\u002Fbusinessjournaldaily.com\u002Fmarketing-starts-with-listening\u002F","CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, panelists discuss how agencies determine the most effective marketing strategies for clients based on audience behavior, business goals and available resources. Participants emphasized the importance of au...","https:\u002F\u002Fbusinessjournaldaily.com\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002F3-Mins-Marketing-RT-2-pic-small.jpg","2026-05-18 09:01:00","Staff","3 Minutes With,editors-pick",65,"Businessjournaldaily","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=businessjournaldaily.com&sz=64","16881-businessjournaldaily","25004899-marketing-starts-listening","May 18, 2026",{"id":102,"feed_id":103,"title":104,"link":105,"description":106,"media":107,"published_at":108,"authors":109,"tags":110,"score":111,"source":112,"faviconUrl":113,"sourceSlug":114,"storySlug":115,"summary":106,"publishedLabel":116},25133911,9558,"What competitor websites tell you about service gaps in the market","https:\u002F\u002Fsmartermsp.com\u002Fwhat-competitor-websites-tell-you-about-service-gaps-in-the-market\u002F","Here is something I have noticed after years of helping MSPs build outbound sales programs: most of them think they know their competitors. They really don’t. What they have is a collection of impressions: Some gossip from a disgruntled sales […]","https:\u002F\u002Fsmartermsp.com\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fshutterstock_2553040267-1024x576.jpg","2026-05-25 15:15:36","Carrie Richardson","Featured,Sales & Marketing,MSP,MSP competition,MSP competitor",110,"Smartermsp","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=smartermsp.com&sz=64","9558-smartermsp","25133911-competitor-websites-tell-service-gaps-market","May 25, 2026",{"id":118,"feed_id":119,"title":120,"link":121,"description":122,"media":123,"published_at":124,"authors":125,"tags":126,"score":127,"source":128,"faviconUrl":129,"sourceSlug":130,"storySlug":131,"summary":132,"publishedLabel":133},24975593,13250,"Maximize Your Business Potential with Market Research Tools – Free vs Paid!","https:\u002F\u002Fsupplychaingamechanger.com\u002Fmaximize-your-business-potential-with-market-research-tools-free-vs-paid\u002F","‍‍In the fast-paced business world, the key to success lies in understanding the market, the competition, and the potential customer base. Market research tools are instrumental in this process, providing valuable insights that can help businesses make informed decisions and strategies. In this article, we will explore the importance of these tools, the free and ... Read more The post Maximize Your Business Potential with Market Research Tools – Free vs Paid! appeared first on Supply Chain Game Changerв„ў .","https:\u002F\u002Fsupplychaingamechanger.com\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002Fgeralt-startup-9232576_1280.jpg","2026-05-15 20:44:59","supplychaingamechanger@gmail.com","Cryptocurrency,Marketing,Strategy,Technology,Market Research,Market Research Tools",60,"Supply Chain Game Changer","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=supplychaingamechanger.com&sz=64","13250-supply-chain-game-changer","24975593-maximize-business-potential-market-research-tools-free-vs-paid","‍‍In the fast-paced business world, the key to success lies in understanding the market, the competition, and the potential customer base. Market research tools are instrumental in this process, providing valuable insights that can help businesses make informed decisions and strategies. In this article, we will exp","May 15, 2026",{"id":135,"feed_id":87,"title":136,"link":137,"description":138,"media":139,"published_at":140,"authors":93,"tags":141,"score":95,"source":96,"faviconUrl":97,"sourceSlug":98,"storySlug":142,"summary":143,"publishedLabel":144},24977758,"Marketing Starts With Listening","https:\u002F\u002Fbusinessjournaldaily.com\u002Fmarketing-starts-with-listening-2\u002F","CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, panelists discussed how agencies determine the most effective marketing strategies for clients based on audience behavior, business goals and available resources. Participants emphasized the importance of audits, listening and research before recommending tact...","https:\u002F\u002Fbusinessjournaldaily.com\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002FMarketing-RT-2-pic-small.jpg","2026-05-14 09:00:00","The Business Journal Roundtable Series","24977758-marketing-starts-listening","CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, panelists discussed how agencies determine the most effective marketing strategies for clients based on audience behavior, business goals and available resources. Participants emphasized the importance of audi","May 14, 2026",{"id":146,"feed_id":147,"title":148,"link":149,"description":150,"media":151,"published_at":152,"authors":18,"tags":18,"score":36,"source":153,"faviconUrl":154,"sourceSlug":155,"storySlug":156,"summary":150,"publishedLabel":157},24787198,12025,"Voxpopme Introduces Compass, an AI Research Agent for Enterprise Customer Intelligence","https:\u002F\u002Fwww.newswire.com\u002Fnews\u002Fvoxpopme-introduces-compass-an-ai-research-agent-for-enterprise-22775538","Voxpopme's AI Agent delivers answers from every past study, runs new research where depth is needed, and builds stakeholder-ready deliverables - in a single conversation.","https:\u002F\u002Fcdn.nwe.io\u002Ffiles\u002Fx\u002F15\u002Faf\u002Fa5bfea0b32efe7398f01f7a2f691.jpg","2026-05-06 12:00:00","Newswire","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=www.newswire.com&sz=64","12025-newswire","24787198-voxpopme-introduces-compass-ai-research-agent-enterprise-customer-intelligence","May 6, 2026",{"id":159,"feed_id":160,"title":161,"link":162,"description":163,"media":164,"published_at":165,"authors":166,"tags":167,"score":19,"source":168,"faviconUrl":169,"sourceSlug":170,"storySlug":171,"summary":172,"publishedLabel":25},25047356,9287,"Qualtrics Buys PG Forsta For $6.75 Billion…So Now What?","https:\u002F\u002Fwww.forrester.com\u002Fblogs\u002Fqualtrics-buys-pg-forsta-for-6-75-billionso-now-what\u002F","Back in October of last year, we blogged about Qualtrics’ planned acquisition of PG Forsta and what that would mean for clients of Qualtrics, PG Forsta, and InMoment, both inside and outside of the healthcare industry. Now that the deal is done, $6.75 billion later, there’s even more to discuss. So, let’s talk about it. […]","https:\u002F\u002Fgo.forrester.com\u002Fwp-content\u002Fuploads\u002F2026\u002F05\u002FQualtrics-PGForsta-acquisition-blog.jpg","2026-05-20 19:37:05","Judy Weader","Age of the Customer,customer experience,customer experience management,Customer Experience Measurement,Customer Insights,Customer Segmentation,voice of the customer (VOC)","Forrester","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=www.forrester.com&sz=64","9287-forrester","25047356-qualtrics-buys-pg-forsta-6-75-billion-so-now","Back in October of last year, we blogged about Qualtrics’ planned acquisition of PG Forsta and what that would mean for clients of Qualtrics, PG Forsta, and InMoment, both inside and outside of the healthcare industry. Now that the deal is done, $6.75 billion later, there’s even more to discuss. So, let’s talk about it",{"id":174,"feed_id":175,"title":176,"link":177,"description":178,"media":179,"published_at":180,"authors":181,"tags":182,"score":183,"source":184,"faviconUrl":185,"sourceSlug":186,"storySlug":187,"summary":188,"publishedLabel":189},24886050,946,"A big shift in measuring marketing impact","https:\u002F\u002Fwww.fastcompany.com\u002F91538784\u002Fa-big-shift-in-measuring-marketing-impact","In our 2026 Performance Marketing survey with Harris Poll, we asked more than 300 marketing decision-makers about the trends and investments they predicted for 2026. The biggest takeaway—75% report increased expectations for accountability. And nearly two-thirds say leaders now evaluate them based on pipeline contribution rather than traditional top-of-funnel metrics like lead volume. For years, marketers have argued for a more meaningful seat at the revenue table, one that is measured on business outcomes instead of activity. That shift is happening. Leaders are asking marketing teams to deliver revenue outcomes without giving them the visibility to understand, prove, or optimize how those outcomes happen. THE VISIBILITY GAP Top-of-the-funnel, measurement looks strong. Most marketers report high confidence in tracking engagement, leads, and marketing qualified leads (MQLs). These metrics are well-instrumented, easy to capture, and deeply embedded in existing systems. But as prospects move deeper into the funnel—where teams create pipeline, progress deals, and realize revenue—that confidence erodes. When it comes to measuring pipeline influence, deal progression, and marketing’s contribution to revenue, confidence drops significantly. Only 19% say they are very confident in their ability to measure performance across the full funnel. This creates a fundamental disconnect. Marketing is increasingly accountable for revenue, yet it lacks consistent visibility into the very stages where revenue is determined. The issue shows up most clearly in the middle of the funnel where early engagement transit...","https:\u002F\u002Fimages.fastcompany.com\u002Fimage\u002Fupload\u002Fw_1280,q_auto,f_auto,fl_lossy\u002Ff_webp,q_auto,c_fit\u002Fwp-cms-2\u002F2026\u002F05\u002FINC-Masters-Fast-Company-publishing-2026-05-07T151735.705.png","2026-05-11 14:19:00","Keith Turco","Fast Company Impact Council",70,"Fastcompany","https:\u002F\u002Fwww.google.com\u002Fs2\u002Ffavicons?domain=www.fastcompany.com&sz=64","946-fastcompany","24886050-big-shift-measuring-marketing-impact","In our 2026 Performance Marketing survey with Harris Poll, we asked more than 300 marketing decision-makers about the trends and investments they predicted for 2026. The biggest takeaway—75% report increased expectations for accountability. And nearly two-thirds say leaders now evaluate them based on pipeline contribut","May 11, 2026",[191,194,196,199,201,203,205,207,209,211],{"id":55,"name":53,"faviconUrl":54,"path":192,"count":193},"\u002Fsources\u002F1820-zonkafeedback",2,{"id":98,"name":96,"faviconUrl":97,"path":195,"count":193},"\u002Fsources\u002F16881-businessjournaldaily",{"id":22,"name":20,"faviconUrl":21,"path":197,"count":198},"\u002Fsources\u002F8950-jdsupra",1,{"id":39,"name":37,"faviconUrl":38,"path":200,"count":198},"\u002Fsources\u002F23-indinero",{"id":81,"name":79,"faviconUrl":80,"path":202,"count":198},"\u002Fsources\u002F13209-tomtunguz",{"id":114,"name":112,"faviconUrl":113,"path":204,"count":198},"\u002Fsources\u002F9558-smartermsp",{"id":130,"name":128,"faviconUrl":129,"path":206,"count":198},"\u002Fsources\u002F13250-supply-chain-game-changer",{"id":155,"name":153,"faviconUrl":154,"path":208,"count":198},"\u002Fsources\u002F12025-newswire",{"id":170,"name":168,"faviconUrl":169,"path":210,"count":198},"\u002Fsources\u002F9287-forrester",{"id":186,"name":184,"faviconUrl":185,"path":212,"count":198},"\u002Fsources\u002F946-fastcompany",71,6,true]