Gdusa iconGdusaMay 12, 2026

Creative Comment: Brand and Product Design

In this piece, 'When Brand and Product Design Become One,' Allison Connell of Athletics asserts that today's most successful brands behave as cohesive systems where typography, motion, interface behaviors, and content architecture all express the same idea. Brand and Product Design first appeared on Graphic Design USA.

Creative Comment: Brand and Product Design

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In this piece, 'When Brand and Product Design Become One,' Allison Connell of Athletics asserts that today's most successful brands behave as cohesive systems where typography, motion, interface behaviors,...

Brand and Product Design first appeared on Graphic Design USA.

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In this piece, 'When Brand and Product Design Become One,' Allison Connell of Athletics asserts that today's most successful brands behave as cohesive systems where typography, motion, interface behaviors, and content architecture all express the same idea. Brand and Product Design first appeared on Graphic Design USA.

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In this piece, 'When Brand and Product Design Become One,' Allison Connell of Athletics asserts that today's most successful brands behave as cohesive systems where typography, motion, interface behaviors, and content architecture all express the same idea. Brand and Product Design first appeared on Graphic Design USA.

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