Useful takeaways from this story.

It's because the communication isn't connecting quickly or emotionally enough.

Nonprofits put enormous time and care into donor communications.

Today's donors are overloaded with information and constantly distracted.…

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The useful part

It's because the communication isn't connecting quickly or emotionally enough. Nonprofits put enormous time and care into donor communications. it's not because the mission isn't compelling.

What to take from it

it's not because the mission isn't compelling.

Details worth keeping

Nonprofits put enormous time and care into donor communications. Today's donors are overloaded with information and constantly distracted.…

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