The new digital shelf: Why pre-search discovery is critical for driving retail conversion

With consumers spending more time streaming, scrolling and engaging with content, the "digital shelf" is no longer confined to a search engine. Conversion can happen at any time in the funnel and brands need to be there to capture it.

The new digital shelf: Why pre-search discovery is critical for driving retail conversion

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With consumers spending more time streaming, scrolling and engaging with content, the "digital shelf" is no longer confined to a search engine.

Conversion can happen at any time in the funnel and brands need to be there to capture it.

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The useful part

With consumers spending more time streaming, scrolling and engaging with content, the "digital shelf" is no longer confined to a search engine. Conversion can happen at any time in the funnel and brands need to be there to capture it.

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