Fastcompany iconFastcompanyMay 20, 2026

The CEO’s Guide to AI: Practical questions and priorities from a 30-minute webinar

A 30-minute Modern CEO webinar with Matt Fitzpatrick, CEO of Invisible Technologies, and Stephanie Mehta focused on where AI delivers measurable business value, how to separate hype from opportunity, and the questions CEOs should ask now.

The CEO’s Guide to AI

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Useful takeaways from this story.

Focus on concrete business outcomes: identify processes where AI can measurably reduce cost, increase speed, or improve accuracy.

Treat AI adoption as a portfolio: pilot specific use cases, measure impact, then scale what demonstrably works.

Ask operational questions first: which processes are repeatable, data-rich, and slow enough that automation yields clear ROI?

# What this briefing covers

# Why this matters for CEOs CEOs face pressure to act on AI quickly, but acting fast without discipline wastes time and budget. This webinar frames AI adoption as a business-first exercise: start with specific problems, measure results, and avoid broad experimentation that lacks a link to financial or operational outcomes.

# Concrete approaches described The hosts emphasize assessing processes for fit: prioritize workflows that are repeatable, produce consistent data, and where automation or augmentation will produce measurable gains. Run short pilots, capture baseline metrics, and use those metrics to decide whether to scale.

# Questions to ask today CEOs are encouraged to move beyond abstract strategy sessions to concrete operational queries: Which processes consume the most time or cost? Where do errors drive rework? Which teams are flooded with routine tasks that could be automated? These operational questions create a decision-making pipeline for pilots and investments.

# Practical next steps Create a use-case portfolio: list candidate processes, score them on data availability, repeatability, and expected ROI, then prioritize two to four pilots. Measure clearly defined KPIs during pilots. Expand only when pilots show reliable improvements in cost, speed, or quality.

# Who should read this briefing CEOs and senior leaders who need pragmatic guidance on starting or sharpening AI initiatives without getting sidetracked by hype. The webinar is tailored to decision-makers responsible for budgeting, operations, and transformation.

# Bottom line The webinar's guidance is operational: treat AI investments like any other transformation—define target outcomes, test quickly, measure rigorously, and scale selectively. That approach reduces risk and directs resources to implementations that demonstrate clear business value.

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