Forbes iconForbesMay 26, 2026

Affiliate Marketing Is The Future Of E-Commerce Strategy

Lauren Newman is CRO at Button, an AI-powered commerce platform optimizing creator and affiliate marketing performance. ​For years, affiliate marketing occupied an awkward corner of the digital advertising ecosystem.

Affiliate Marketing Is The Future Of E-Commerce Strategy

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Lauren Newman is CRO at Button, an AI-powered commerce platform optimizing creator and affiliate marketing performance.

​For years, affiliate marketing occupied an awkward corner of the digital advertising ecosystem.

It was effective, scalable and usually the highest-driving ROI channel in a …

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Lauren Newman is CRO at Button, an AI-powered commerce platform optimizing creator and affiliate marketing performance. ​For years, affiliate marketing occupied an awkward corner of the digital advertising ecosystem. It was effective, scalable and usually the highest-driving ROI channel in a …

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