Most nonprofits judge text messaging by direct response standards — but for peer-to-peer fundraising, that's the wrong scorecard. Here are the six key performance indicators that actually reflect what texting does for your peer-to-peer programs.
Most nonprofits judge text messaging by direct response standards — but for peer-to-peer fundraising, that's the wrong scorecard.
Here are the six key performance indicators that actually reflect what texting does for your peer-to-peer programs.
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Most nonprofits judge text messaging by direct response standards — but for peer-to-peer fundraising, that's the wrong scorecard. Here are the six key performance indicators that actually reflect what texting does for your peer-to-peer programs.
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