Useful takeaways from this story.

Using existing data, it rebuilt the program around smarter personalization.

Here's how American Airlines changed its loyalty program email strategy.

Too many promotional emails. Plummeting open rates. Here's how American Airlines changed its loyalty program email strategy. Using existing data, it rebuilt the program around smarter personalization.

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The useful part

Using existing data, it rebuilt the program around smarter personalization. Here's how American Airlines changed its loyalty program email strategy.

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  • Here's how American Airlines changed its loyalty program email strategy.

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