Fibre2fashion iconFibre2fashionJun 3, 2026

Victoria’s Secret turnaround: How Hillary Super is winning it back

Improved storytelling, product freshness, and community-driven branding are helping drive customer engagement, full-price sales growth, and renewed investor confidence. Victoria's Secret & Co is regaining momentum under CEO Hillary Super through the revival of its signature 'ultrasexy' identity, stronger bra innovation, and the revitalisation of PINK for younger consumers.

Victoria’s Secret turnaround: How Hillary Super is winning it back

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Improved storytelling, product freshness, and community-driven branding are helping drive customer engagement, full-price sales growth, and renewed investor confidence.

Victoria's Secret & Co is regaining momentum under CEO Hillary Super through the revival of its signature 'ultrasexy' identity, stronger bra innovation, and the revitalisation of PINK for younger consumers.

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Victoria's Secret & Co is regaining momentum under CEO Hillary Super through the revival of its signature 'ultrasexy' identity, stronger bra innovation, and the revitalisation of PINK for younger consumers. Improved storytelling, product freshness, and community-driven branding are helping drive customer engagement, full-price sales growth, and renewed investor confidence.

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