They know their brand needs to stand for something clear, relevant, and defensible in the minds of the people most important to its future. Leaders make reasonable decisions in isolation that, when taken together, make the brand harder to understand and choose.
They know their brand needs to stand for something clear, relevant, and defensible in the minds of the people most important to its future.
Leaders make reasonable decisions in isolation that, when taken together, make the brand harder to understand and choose.
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They know their brand needs to stand for something clear, relevant, and defensible in the minds of the people most important to its future. Leaders make reasonable decisions in isolation that, when taken together, make the brand harder to understand and choose.
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