Theguardian iconTheguardianJun 21, 2026

Brands using AI-generated influencers to promote products on social media

The findings suggest companies are increasingly turning to content that purports to show genuine customer experiences while giving no obvious indication that the people featured are not real.

Brands using AI-generated influencers to promote products on social media

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The findings suggest companies are increasingly turning to content that purports to show genuine customer experiences while giving no obvious indication that the people featured are not real.

Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency Brands promoting their products online are quietly deploying influencers on social media, an...

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The findings suggest companies are increasingly turning to content that purports to show genuine customer experiences while giving no obvious indication that the people featured are not real. Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency Brands promoting their products online are quietly deploying influencers on social media, an investigation has found, prompting calls for greater transparency.

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  • Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency Brands promoting their products online are quietly deploying influencers on social media, an...

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