Pocketgamer iconPocketgamerJun 24, 2026

Inside Zynga’s Play With Pride initiative and its evolving approach to representation

Over the last several years, Zynga has used Pride Month as an opportunity to highlight LGBTQIA+ representation across its portfolio of games through its Play With Pride initiative. What originally began as an effort to increase visibility for players, developers and allies has since become an integral part of the company's wider inclusion efforts.

Inside Zynga’s Play With Pride initiative and its evolving approach to representation

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Over the last several years, Zynga has used Pride Month as an opportunity to highlight LGBTQIA+ representation across its portfolio of games through its Play With Pride initiative.

What originally began as an effort to increase visibility for players, developers and allies has since become an integral part of the company's wider inclusion efforts.

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Over the last several years, Zynga has used Pride Month as an opportunity to highlight LGBTQIA+ representation across its portfolio of games through its Play With Pride initiative. What originally began as an effort to increase visibility for players, developers and allies has since become an integral part of the company's wider inclusion efforts.

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