Google Lowering Play Store Fees and Allowing Alternative Payments Worldwide

The useful part

As a result of the lawsuit Epic Games filed against Google, Google is making major changes to its Play Store worldwide. Google today said it would soon lower fees and start accepting alternative payment options. App developers will be able to offer payment options other than Google's in-app billing system in the UK, European Economic Area, and United States.

How it works

• Developers can use the billing system of their choice and link users to websites for purchases.
• As for fees, Google will charge between 10% and 25% (not including billing fee), based on annual earnings.
• For earnings over $1 million, fees are 20% for new installs and 25% for existing installs (apps installed prior to the new rules) with the exception of auto-renewing subscriptions.
• There is an additional 5% fee for transactions that use the Google Play billing system, which is on top of the base service fees.
• Fees and billing options go into effect on June 30 in the UK, United States, and European Economic Area.

What to take from it

The updated fee structure will expand to Australia, Japan, and South Korea by the end of 2026, and the rest of the world by S...

Details worth keeping

There's a base 10% service fee on the first $1 million in annual earnings. Link-out fees are 20% for apps earning over $1 million annually. Google's full fee structure is outlined on its website.