All of it feeds the idea that as AI works its way deeper into our media ecosystem, publishers will turn into something closer to information wholesalers. At the same time, the report shows trust in media is once again at an all-time low.
At the same time, the report shows trust in media is once again at an all-time low.
Just 37% of people say they trust most news most of the time, the lowest reading since Reuters started tracking it in 2015, and in the United States the figure sinks to 25%.
All of this suggests media brands are becoming more diluted and less relevant, are maybe even on their way out.
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At the same time, the report shows trust in media is once again at an all-time low. Just 37% of people say they trust most news most of the time, the lowest reading since Reuters started tracking it in 2015, and in the United States the figure sinks to 25%. All of this suggests media brands are becoming more diluted and less relevant, are maybe even on their way out.
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