Someone designed this
Somewhere at the bottom, small, grey, easy to miss, the option to continue cancelling. The entire credibility of the UX industry was built on that half of the journey.
Useful takeaways from this story.
Somewhere at the bottom, small, grey, easy to miss, the option to continue cancelling.
The entire credibility of the UX industry was built on that half of the journey.
Designers got seats at tables, budgets, job titles, because we could prove that better experience meant more revenue.
Building the complete brief
The page is ready to read now. The fuller skim-friendly version will appear here automatically.
The useful part
Somewhere at the bottom, small, grey, easy to miss, the option to continue cancelling. The entire credibility of the UX industry was built on that half of the journey. Designers got seats at tables, budgets, job titles, because we could prove that better experience meant more revenue.
How it works
- You click the button that looks like it starts the process.
- A highlighted countdown showing how many days you have left.
- The number they were looking at wasn't your satisfaction score.
- The moment a user tries to leave, really tries, with inte...
Details worth keeping
Why bad UX is often a business decision, not a design failure. There's a screen most people have seen at least once. The page that loads isn't a cancellation form.
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