Mashable iconMashableJun 27, 2026

YouTube says the secret to success is not their algorithm, its your audience

"When you have a question about the algorithm, I encourage you to replace the word 'algorithm' in your question with 'audience,'" says YouTube Senior Director of Growth and Discovery Todd Beaupré.

YouTube says the secret to success is not their algorithm, its your audience

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"When you have a question about the algorithm, I encourage you to replace the word 'algorithm' in your question with 'audience,'" says YouTube Senior Director of Growth and Discovery Todd Beaupré.

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"When you have a question about the algorithm, I encourage you to replace the word 'algorithm' in your question with 'audience,'" says YouTube Senior Director of Growth and Discovery Todd Beaupré.

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