Thenextweb iconThenextwebJun 28, 2026

Instagram wants to make algorithm customisation a core part of the app, not a buried setting

Instagram head Adam Mosseri previewed new ways to surface Your Algorithm, the feature that lets users specify which topics they want to see more or less of.

Instagram wants to make algorithm customisation a core part of the app, not a buried setting

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Instagram head Adam Mosseri previewed new ways to surface Your Algorithm, the feature that lets users specify which topics they want to see more or less of.

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Instagram head Adam Mosseri previewed new ways to surface Your Algorithm, the feature that lets users specify which topics they want to see more or less of.

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