Forrester iconForresterJun 29, 2026

B2B Social Media Influencers Have More Influence Than Ever

B2B marketers have engaged in influencer marketing for decades, working with journalists, analysts, experts, and others.

B2B Social Media Influencers Have More Influence Than Ever

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B2B marketers have engaged in influencer marketing for decades, working with journalists, analysts, experts, and others.

What's changed is that social media is now central to the buying journey.

B2B marketers have engaged in influencer marketing for decades, working with journalists, analysts, experts, and others. What's changed is that social media is now central to the buying journey.

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B2B marketers have engaged in influencer marketing for decades, working with journalists, analysts, experts, and others. What's changed is that social media is now central to the buying journey.

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What's changed is that social media is now central to the buying journey.

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