Jack Welch, renowned CEO of General Electric, used to say that your business should be #1 or #2 in your market. Initiated at General Electric, PIMS, Profit Impact of Marketing Strategy, focused on identifying factors that would impact economic success.
Jack Welch, renowned CEO of General Electric, used to say that your business should be #1 or #2 in your market.
Initiated at General Electric, PIMS, Profit Impact of Marketing Strategy, focused on identifying factors that would impact economic success.
ROI (Return on Investment) was the primary measure of success, alongside Return on Sales (ROS) and real (organic)...
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Jack Welch, renowned CEO of General Electric, used to say that your business should be #1 or #2 in your market. Initiated at General Electric, PIMS, Profit Impact of Marketing Strategy, focused on identifying factors that would impact economic success. ROI (Return on Investment) was the primary measure of success, alongside Return on Sales (ROS) and real (organic)...
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