New research suggests that when shoppers see a garment's cost per wear, they reach for the pricier, longer-lasting option more often. The findings could reshape how people buy clothes and how brands market them.
New research suggests that when shoppers see a garment's cost per wear, they reach for the pricier, longer-lasting option more often.
The findings could reshape how people buy clothes and how brands market them.
That price tag on a $20 sweater might not tell the whole story.
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New research suggests that when shoppers see a garment's cost per wear, they reach for the pricier, longer-lasting option more often. The findings could reshape how people buy clothes and how brands market them. That price tag on a $20 sweater might not tell the whole story.
That price tag on a $20 sweater might not tell the whole story.
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