Variety iconVarietyJun 30, 2026

YouTube Captures More Than 65% of Japan’s Digital VOD Hours, With News and Baseball Leading Viewership

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YouTube Captures More Than 65% of Japan’s Digital VOD Hours, With News and Baseball Leading Viewership

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YouTube accounted for more than 65% of all digital video-on-demand hours watched in Japan in May, reaching 72 million viewers who collectively logged 2.8 billion hours on the platform, according to new...

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Variety covered YouTube Captures More Than 65% of Japan’s Digital VOD Hours, With News and Baseball Leading Viewership.

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