Hubspot iconHubspotJun 30, 2026

How to track your brand’s presence in AI search

As any marketer or SEO knows, there's a special satisfaction in seeing your hard work pay off in the form of snagging a top result on the SERPs. In the age of answer engine optimization (AEO), search results don't tell the full story.

How to track your brand’s presence in AI search

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As any marketer or SEO knows, there's a special satisfaction in seeing your hard work pay off in the form of snagging a top result on the SERPs.

In the age of answer engine optimization (AEO), search results don't tell the full story.

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As any marketer or SEO knows, there's a special satisfaction in seeing your hard work pay off in the form of snagging a top result on the SERPs. In the age of answer engine optimization (AEO), search results don't tell the full story. To gauge success, you need to learn how to track your brand's presence in AI search — which introduces a new set of metrics, including mentions, citations, and share of voice.

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