Forrester iconForresterJul 1, 2026

AEO Changes What Content Is Worth Creating

During the past few months, I've noticed a pattern in conversations with marketing and content leaders. Nearly every discussion about AI visibility begins the same way: "Tell me everything you know." Marketers want the new optimization playbook or the equivalent of keyword research.

AEO Changes What Content Is Worth Creating

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During the past few months, I've noticed a pattern in conversations with marketing and content leaders.

Nearly every discussion about AI visibility begins the same way: "Tell me everything you know." Marketers want the new optimization playbook or the equivalent of keyword research.

What they need is different: a way to decide what's worth creating […]

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The useful part

During the past few months, I've noticed a pattern in conversations with marketing and content leaders. Nearly every discussion about AI visibility begins the same way: "Tell me everything you know." Marketers want the new optimization playbook or the equivalent of keyword research. What they need is different: a way to decide what's worth creating […]

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What they need is different: a way to decide what's worth creating […]

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