Forbes iconForbesJul 1, 2026

Brand Marketers Are Catching On To What Affiliate Marketers Have Known For Decades

Lauren Newman is CRO at Button, an AI-powered commerce platform optimizing creator and affiliate marketing performance. ​For those of us who've spent our careers in affiliate and performance commerce, it raises a simple question:

Brand Marketers Are Catching On To What Affiliate Marketers Have Known For Decades

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Lauren Newman is CRO at Button, an AI-powered commerce platform optimizing creator and affiliate marketing performance.

​For those of us who've spent our careers in affiliate and performance commerce, it raises a simple question:

What took everyone so long?​ Earlier this year, Publicis Groupe …

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Lauren Newman is CRO at Button, an AI-powered commerce platform optimizing creator and affiliate marketing performance. ​For those of us who've spent our careers in affiliate and performance commerce, it raises a simple question: What took everyone so long?​ Earlier this year, Publicis Groupe …

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What took everyone so long?​ Earlier this year, Publicis Groupe …

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