Quick commerce reshapes FMCG strategy as companies bet on premium products
What began as a channel for testing new products is now influencing boardroom decisions on portfolio mix, premiumisation, pack sizes and product innovation.
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What began as a channel for testing new products is now influencing boardroom decisions on portfolio mix, premiumisation, pack sizes and product innovation.
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What began as a channel for testing new products is now influencing boardroom decisions on portfolio mix, premiumisation, pack sizes and product innovation.
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