Starbucks is paying baristas to make TikToks. Expect more brands to follow.
Starbucks' new TikTok program highlights a broader shift toward employee-generated content as brands look for more ways to reach Gen Z.
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Starbucks' new TikTok program highlights a broader shift toward employee-generated content as brands look for more ways to reach Gen Z.
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Starbucks' new TikTok program highlights a broader shift toward employee-generated content as brands look for more ways to reach Gen Z.
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