Nytimes iconNytimesJul 10, 2026

The World Cup’s Biggest Match Is Nike Vs. Adidas

Second place in the hearts and wallets of Americans isn't good enough for the world's largest sportswear companies, who bet big on the tournament.

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Second place in the hearts and wallets of Americans isn't good enough for the world's largest sportswear companies, who bet big on the tournament.

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Second place in the hearts and wallets of Americans isn't good enough for the world's largest sportswear companies, who bet big on the tournament.

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