Smashingmagazine iconSmashingmagazineJul 10, 2026

From Kickoff To First Concept: How To Turn Brand Strategy Into Visual Direction

Explore the pre-concept phase of brand identity design, where teams research brand context, uncover hidden assumptions with stakeholders, and turn shared direction into a visual foundation before a single concept is created.

From Kickoff To First Concept: How To Turn Brand Strategy Into Visual Direction

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Explore the pre-concept phase of brand identity design, where teams research brand context, uncover hidden assumptions with stakeholders, and turn shared direction into a visual foundation before a single...

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Explore the pre-concept phase of brand identity design, where teams research brand context, uncover hidden assumptions with stakeholders, and turn shared direction into a visual foundation before a single concept is created. The strongest visual concepts don't start in Figma.

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The strongest visual concepts don't start in Figma.

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