Fortune iconFortuneJul 14, 2026

How Adobe’s CMO is preparing for the AI-powered era of brand discovery

As consumers turn to AI tools instead of traditional search, Adobe is tracking how its brand shows up where buying decisions begin.

How Adobe’s CMO is preparing for the AI-powered era of brand discovery

Share this story

Send the public story page.

Useful takeaways from this story.

As consumers turn to AI tools instead of traditional search, Adobe is tracking how its brand shows up where buying decisions begin.

Building the complete brief

The page is ready to read now. The fuller skim-friendly version will appear here automatically.

The useful part

As consumers turn to AI tools instead of traditional search, Adobe is tracking how its brand shows up where buying decisions begin.

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app