Useful takeaways from this story.

You won't build audience relationships if you treat content distribution as promotion.

It's time to rethink your strategy with rented, earned, and owned channels.

You won't build audience relationships if you treat content distribution as promotion. Yet, many marketers do just that. It's time to rethink your strategy with rented, earned, and owned channels.

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The useful part

You won't build audience relationships if you treat content distribution as promotion. It's time to rethink your strategy with rented, earned, and owned channels.

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