Artificial intelligence is reshaping public relations, but the profession's longstanding challenges aren't easing. PR pros are working long hours, struggling to get reporters to respond and learning how to optimize content for AI search, according to Muck Rack's latest "State of PR" report.
Artificial intelligence is reshaping public relations, but the profession's longstanding challenges aren't easing.
PR pros are working long hours, struggling to get reporters to respond and learning how to optimize content for AI search, according to Muck Rack's latest "State of PR" report.
Nearly three-quarters (73%) of PR professionals say generative-engine optimization (GEO) is at […] The post Long Hours, Fewer Reporter Responses, AI Optimization: 2026 'State of PR' first appeared on PRsay.
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Artificial intelligence is reshaping public relations, but the profession's longstanding challenges aren't easing. PR pros are working long hours, struggling to get reporters to respond and learning how to optimize content for AI search, according to Muck Rack's latest "State of PR" report. Nearly three-quarters (73%) of PR professionals say generative-engine optimization (GEO) is at […] The post Long Hours, Fewer Reporter Responses, AI Optimization: 2026 'State of PR' first appeared on PRsay.
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