Emirateswoman iconEmirateswomanJul 19, 2026

How two sisters built a global abaya label, Muse, from their bedrooms

For Muse, the Dubai-born label that has captivated a global audience, its headquarters was a spare room in a family home. Its most cherished focus groups were two little girls draping themselves in swaths of fabric.

How two sisters built a global abaya label, Muse, from their bedrooms

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For Muse, the Dubai-born label that has captivated a global audience, its headquarters was a spare room in a family home.

Its most cherished focus groups were two little girls draping themselves in swaths of fabric.

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For Muse, the Dubai-born label that has captivated a global audience, its headquarters was a spare room in a family home. Its most cherished focus groups were two little girls draping themselves in swaths of fabric.

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