Fortune iconFortuneJul 20, 2026

How Nestlé turned a chocolate heist into a masterclass in brand building

When thieves made off with a truckload of KitKats, Nestlé's marketing team decided the best crisis response was to make a joke of it—it's European marketing head explains how it pulled off the feat.

How Nestlé turned a chocolate heist into a masterclass in brand building

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When thieves made off with a truckload of KitKats, Nestlé's marketing team decided the best crisis response was to make a joke of it—it's European marketing head explains how it pulled off the feat.

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When thieves made off with a truckload of KitKats, Nestlé's marketing team decided the best crisis response was to make a joke of it—it's European marketing head explains how it pulled off the feat.

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