Protothema iconProtothemaJul 21, 2026

World Cup and social media: football players reach new heights in popularity

Erling Haaland's playful, offbeat Instagram posts won over American audiences unfamiliar with his European stardom, driving an 80% surge in followers and cementing him as the World Cup's most talked about true breakout personality online

World Cup and social media: football players reach new heights in popularity
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Erling Haaland's playful, offbeat Instagram posts won over American audiences unfamiliar with his European stardom, driving an 80% surge in followers and cementing him as the World Cup's most talked about...

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Erling Haaland's playful, offbeat Instagram posts won over American audiences unfamiliar with his European stardom, driving an 80% surge in followers and cementing him as the World Cup's most talked about true breakout personality online

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  • Erling Haaland's playful, offbeat Instagram posts won over American audiences unfamiliar with his European stardom, driving an 80% surge in followers and cementing him as the World Cup's most talked about...

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