Adweek iconAdweekJul 22, 2026

American Eagle Shook Up Its Back-to-School Playbook to Reach a Fragmented Gen Z

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American Eagle Shook Up Its Back-to-School Playbook to Reach a Fragmented Gen Z

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Adweek covered American Eagle Shook Up Its Back-to-School Playbook to Reach a Fragmented Gen Z.

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