Pocketgamer iconPocketgamerJul 24, 2026

Rovio's Anastasiya Kara on how live ops took over mobile's biggest games

Kara's definition came with a disclaimer, "this is me trying to be poetic", before landing on live ops as "an orchestra of time-limited events, offers, content updates and retention strategies".

Rovio's Anastasiya Kara on how live ops took over mobile's biggest games

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Kara's definition came with a disclaimer, "this is me trying to be poetic", before landing on live ops as "an orchestra of time-limited events, offers, content updates and retention strategies".

In 2013, Candy Crush had almost nothing running alongside its levels.

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Kara's definition came with a disclaimer, "this is me trying to be poetic", before landing on live ops as "an orchestra of time-limited events, offers, content updates and retention strategies". In 2013, Candy Crush had almost nothing running alongside its levels. Today it has at least 10 live ops on the go at once.

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In 2013, Candy Crush had almost nothing running alongside its levels. Today it has at least 10 live ops on the go at once.

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