Theguardian iconTheguardianJul 24, 2026

‘Netflix has to evolve’: can the upstart survive the end of the binge-watch era?

Cards it revolutionised the TV industry and started on a path to becoming the world's most popular streaming service. Almost 15 years on, however, the upstart's strategy of pumping its service with an avalanche of content and an almost-as-rapid penchant for mercilessly cancelling shows has viewers reaching for the remote.

‘Netflix has to evolve’: can the upstart survive the end of the binge-watch era?

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Cards it revolutionised the TV industry and started on a path to becoming the world's most popular streaming service.

Almost 15 years on, however, the upstart's strategy of pumping its service with an avalanche of content and an almost-as-rapid penchant for mercilessly cancelling shows has viewers reaching for the remote.

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Cards it revolutionised the TV industry and started on a path to becoming the world's most popular streaming service. Almost 15 years on, however, the upstart's strategy of pumping its service with an avalanche of content and an almost-as-rapid penchant for mercilessly cancelling shows has viewers reaching for the remote.

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