With Secret Lair, Magic: The Gathering Wants To Appeal To As Many People As Possible

The useful part

Since their inception in 2019, Secret Lair drops have offered bespoke, limited-time collections of Magic: The Gathering cards featuring artists and IP in ways that have never been part of the game's history before. From Street Fighter to Stranger Things, and Jaws to The Office, Secret Lair has tried to offer something for everyone, Magic player or not.

How it works

• At MagicCon Amsterdam, the Secret Lair Reveal-A-Thon panel offered a look into the immediate history of Secret Lair, with over a dozen drops and nearly 80 new cards shown off.
• How can we do this, in a very small collection of cards, in the most authentic way?" Sunu says.
• https://www.youtube.com/watch?v=dGWhAP-gr38 The Secret Lair philosophy If there's one word you're going to hear out of Sunu's mouth more than any other when talking Secret Lair drops, it's "authenticity."...
• After the panel, we sat down with Secret Lair's principal product lead Steve Sunu to talk about every drop revealed during the hour-long event.
• From Miku to Marvel, Stardew Valley to the Masters of the Universe, there was a lot to take in.