Theguardian iconTheguardianJul 24, 2026

‘I will die for this cause’: how India’s cockroach meme became the biggest challenge to Modi’s grip on power

Then came the feet, trampling the image into the muddy ground with gleeful abandon. Just a week earlier, such scenes in the heart of India's capital would have been almost unthinkable.

‘I will die for this cause’: how India’s cockroach meme became the biggest challenge to Modi’s grip on power

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Then came the feet, trampling the image into the muddy ground with gleeful abandon.

Just a week earlier, such scenes in the heart of India's capital would have been almost unthinkable.

For the 12 years Modi and his Bharatiya Janata party (BJP) have been in power it was widely acknowledged that you criticised the government at your peril.

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Then came the feet, trampling the image into the muddy ground with gleeful abandon. Just a week earlier, such scenes in the heart of India's capital would have been almost unthinkable. For the 12 years Modi and his Bharatiya Janata party (BJP) have been in power it was widely acknowledged that you criticised the government at your peril.

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Prime minister's propaganda machine falters as fiercely secular youth protests reclaim nationalism by Hannah Ellis-Petersen in Delhi As the poster bearing the face of the prime minister, Narendra Modi, was thrown to the floor, a cheer went up. Dissent was swiftly, routinely and expertly crushed.

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