Fstoppers iconFstoppersJul 27, 2026

Top Ten With Brandon Woelfel and How Shooting Every Day Led To a Nikon Ambassadorship

Brandon Woelfel, a New York-based portrait photographer and newly appointed Nikon ambassador, became known through constant experimentation with lo-fi props and effects posted daily on social media. His consistent behind-the-scenes posts amassed two million followers on Instagram and a reputation for dreamy, otherworldly images.

Top Ten With Brandon Woelfel and How Shooting Every Day Led To a Nikon Ambassadorship

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Brandon Woelfel, a New York-based portrait photographer and newly appointed Nikon ambassador, became known through constant experimentation with lo-fi props and effects posted daily on social media.

His consistent behind-the-scenes posts amassed two million followers on Instagram and a reputation for dreamy, otherworldly images.

Here he dishes on what he wishes he'd done differently, team building, and on letting embarrassment hold you back.

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Brandon Woelfel, a New York-based portrait photographer and newly appointed Nikon ambassador, became known through constant experimentation with lo-fi props and effects posted daily on social media. His consistent behind-the-scenes posts amassed two million followers on Instagram and a reputation for dreamy, otherworldly images. Here he dishes on what he wishes he'd done differently, team building, and on letting embarrassment hold you back.

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