Citynews iconCitynewsJul 28, 2026

Female athletes surge in NIL deals as Learfield reports a 123% jump in participation

College sports marketing company Learfield saw a 123% increase in female athlete participation in name, image and likeness compensation activities over the 2025-26 fiscal year, the company revealed in a report released Tuesday.

Female athletes surge in NIL deals as Learfield reports a 123% jump in participation

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College sports marketing company Learfield saw a 123% increase in female athlete participation in name, image and likeness compensation activities over the 2025-26 fiscal year, the company revealed in a...

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College sports marketing company Learfield saw a 123% increase in female athlete participation in name, image and likeness compensation activities over the 2025-26 fiscal year, the company revealed in a report released Tuesday.

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