Webwire iconWebwireJul 29, 2026

Streaming Embarks on Annual Summer Ascent in Nielsen's May 2026 Gauge Reports

- Amazon Prime Video Achieves Platform Best 4.5% of TV, Boosted by Live Sports and 'The Boys'. - Streaming usage appeared to begin its summer ascent in May as audiences' time spent streaming increased to 48.6% of total TV watch-time (+1...

Streaming Embarks on Annual Summer Ascent in Nielsen's May 2026 Gauge Reports

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- Amazon Prime Video Achieves Platform Best 4.5% of TV, Boosted by Live Sports and 'The Boys'.

- Streaming usage appeared to begin its summer ascent in May as audiences' time spent streaming increased to 48.6% of total TV watch-time (+1...

- YouTube Leads in Media Distributor Gauge with 13.8% of TV Watch-Time.

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  • Amazon Prime Video Achieves Platform Best 4.5% of TV, Boosted by Live Sports and 'The Boys'. - Streaming usage appeared to begin its summer ascent in May as audiences' time spent streaming increased to 48.6% of total TV watch-time (+1... Streaming Hits 48.6% of Total TV Usage in May.

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  • - YouTube Leads in Media Distributor Gauge with 13.8% of TV Watch-Time.

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Streaming Hits 48.6% of Total TV Usage in May. Read the full story at https://www.webwire.com/ViewPressRel.asp?aId=358285

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