Brandingforum iconBrandingforumJul 31, 2026

Prada Taps Zendaya as the New Global Ambassador for Paradoxe

Prada Beauty has named Zendaya as the new global ambassador for Prada Paradoxe, signalling a fresh chapter for the fragrance line. The appointment of the multi‑hyphenate American actress, who turns 30 on September 1, coincides with the launch of a new campaign directed by Oscar‑winning filmmaker Barry Jenkins.

Prada Taps Zendaya as the New Global Ambassador for Paradoxe

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Prada Beauty has named Zendaya as the new global ambassador for Prada Paradoxe, signalling a fresh chapter for the fragrance line.

The appointment of the multi‑hyphenate American actress, who turns 30 on September 1, coincides with the launch of a new campaign directed by Oscar‑winning filmmaker Barry Jenkins.

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Prada Beauty has named Zendaya as the new global ambassador for Prada Paradoxe, signalling a fresh chapter for the fragrance line. The appointment of the multi‑hyphenate American actress, who turns 30 on September 1, coincides with the launch of a new campaign directed by Oscar‑winning filmmaker Barry Jenkins.

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