Endeavorb2b iconEndeavorb2bJul 31, 2026

From the Desk of the CMO: Instinct Alone Won’t Earn Marketing a Seat at the Table. Neither Will Data.

Marketers today have more data at their fingertips than ever before: behavioral data, engagement history, intent signals, CRM records going back years. There's a way to earn marketing a seat at the table, and it has nothing to do with having more data or sharper instincts.

From the Desk of the CMO: Instinct Alone Won’t Earn Marketing a Seat at the Table. Neither Will Data.

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Marketers today have more data at their fingertips than ever before: behavioral data, engagement history, intent signals, CRM records going back years.

There's a way to earn marketing a seat at the table, and it has nothing to do with having more data or sharper instincts.

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There's a way to earn marketing a seat at the table, and it has nothing to do with having more data or sharper instincts. Marketers today have more data at their fingertips than ever before: behavioral data, engagement history, intent signals, CRM records going back years. AI is part of that shift too, helping process […]

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AI is part of that shift too, helping process […]

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