Fastcompany iconFastcompanyAug 1, 2026 ~1 min source read

Zynga’s founder shares 6 mindsets for building billion-dollar products

He is one of the tech industry's most prominent entrepreneurs, known for repeatedly spotting and shaping the internet's biggest hits. By staying playful, grounded in your purpose, and relentlessly testing ideas without becoming attached to them, you dramatically improve your chances of creating something that lasts.

Zynga’s founder shares 6 mindsets for building billion-dollar products
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He is one of the tech industry's most prominent entrepreneurs, known for repeatedly spotting and shaping the internet's biggest hits.

By staying playful, grounded in your purpose, and relentlessly testing ideas without becoming attached to them, you dramatically improve your chances of creating something that lasts.

Listen to the audio version of this Book Bite—read by Mark himself—in the Next Big Idea App, or buy the book.

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The useful part

He is one of the tech industry's most prominent entrepreneurs, known for repeatedly spotting and shaping the internet's biggest hits. By staying playful, grounded in your purpose, and relentlessly testing ideas without becoming attached to them, you dramatically improve your chances of creating something that lasts. Listen to the audio version of this Book Bite—read by Mark himself—in the Next Big Idea App, or buy the book.

How it works

  • "Life at the speed of play" is an approach, an energy, I want to encourage everyone to take toward how we turn ideas into products or businesses.
  • We're barreling toward living and working at the speed of play.
  • It's about approaching the idea with a playful, light, fun attitude and not making it so heavy.
  • With AI, robotics, and automation, it's never been easier to turn ideas into real products.

What to take from it

I encourage everyone to create their own book of life.

Details worth keeping

Mark is the founder of Zynga, the pioneer of social mobile games. It is a practice that I've been doing for 30 years.

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