Fastcompany iconFastcompanyAug 4, 2026 ~1 min source read

Influencers are being dragged for indulging in a luxury New York nature retreat on OpenAI’s dime

When you think ChatGPT, do you think of lush forests, relaxing retreats, and community bonding? Probably not—but with its first-ever brand trip, OpenAI seemingly aimed to change that perception.

Influencers are being dragged for indulging in a luxury New York nature retreat on OpenAI’s dime
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When you think ChatGPT, do you think of lush forests, relaxing retreats, and community bonding?

Probably not—but with its first-ever brand trip, OpenAI seemingly aimed to change that perception.

The trip saw a group of influencers stay in luxury cabins at Wildflower Farms, a resort in New York's Hudson Valley.

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When you think ChatGPT, do you think of lush forests, relaxing retreats, and community bonding? Probably not—but with its first-ever brand trip, OpenAI seemingly aimed to change that perception. The trip saw a group of influencers stay in luxury cabins at Wildflower Farms, a resort in New York's Hudson Valley.

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  • On OpenAI's dime, the creators enjoyed fine dining and exciting excursions, and played around with the company's newest tools, posting to their followers all the while.

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