News10 iconNews10Aug 4, 2026

Senators examine AI-driven 'surveillance pricing' as concerns grow over personalized prices

Josh Hawley convened a hearing Tuesday to address concerns regarding "surveillance pricing," a practice where companies allegedly use artificial intelligence and personal data to charge different prices to different customers. A panel of industry leaders and experts warned that AI could significantly accelerate the use of individualized pricing models.

Senators examine AI-driven 'surveillance pricing' as concerns grow over personalized prices

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Josh Hawley convened a hearing Tuesday to address concerns regarding "surveillance pricing," a practice where companies allegedly use artificial intelligence and personal data to charge different prices to...

A panel of industry leaders and experts warned that AI could significantly accelerate the use of individualized pricing models.

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Josh Hawley convened a hearing Tuesday to address concerns regarding "surveillance pricing," a practice where companies allegedly use artificial intelligence and personal data to charge different prices to different customers. A panel of industry leaders and experts warned that AI could significantly accelerate the use of individualized pricing models.

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