Forrester iconForresterAug 5, 2026

B2B Marketing Is Moving Faster Than Its Foundations Can Handle

In other words, many marketing teams are moving quickly to adopt new capabilities before establishing or firming up […]

B2B Marketing Is Moving Faster Than Its Foundations Can Handle

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In other words, many marketing teams are moving quickly to adopt new capabilities before establishing or firming up […]

Eighty-eight percent of B2B marketing organizations have adopted AI tools or developed their own, yet marketing leaders continue to report unclear AI strategy, difficulty measuring impact, data...

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In other words, many marketing teams are moving quickly to adopt new capabilities before establishing or firming up […] Eighty-eight percent of B2B marketing organizations have adopted AI tools or developed their own, yet marketing leaders continue to report unclear AI strategy, difficulty measuring impact, data infrastructure challenges, and uncertainty about where AI should be applied.

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  • Eighty-eight percent of B2B marketing organizations have adopted AI tools or developed their own, yet marketing leaders continue to report unclear AI strategy, difficulty measuring impact, data...

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