Disney’s partnership with TikTok aims to blur the line between scrolling and streaming

The useful part

and TikTok announced a deal this week that will bring an assortment of TikTok videos to the service—fan-made short videos centered around Disney content. A pilot program will launch in a few months on both TikTok and Disney+, though the companies have not yet announced which specific creators will be featured. When a few minutes of scrolling becomes hours of streaming Disney+ originally launched verts—short-form videos made for mobile viewing—on March 12 of this year.

How it works

• According to TikTok, users share an average of 6.5 million pieces of movie and TV content each day, and nearly half of these viewers watch a show or film a...
• They allow users to swipe through clipped scenes and trailers.
• The expectation is that a few minutes of scrolling could turn into a few hours of streaming.
• Fan-created content has increased in popularity and now plays a role in garnering new audiences and engaging fan communities.

What to take from it

That may become the new normal because the Walt Disney Co.